BRANDAVORE: t
an insatiable appetite for brand strategy & marketing
​BRAND STRATEGY POSITIONING+
The more authentic your brand behaves at each touchpoint, the better your chances of connecting with your target in a meaningful way to inspire trial, repeat purchase and ultimately advocacy. But you can't be true to your brand in everything you do unless you know what you stand for. The French call it raison d'etre. Marketing geeks call it brand positioning. We call it the sweet spot: your brand's differentiating territory that connects with the hearts (and wallets) of your target consumer.

We’ll conduct a rigorous brand audit to understand the state of your brand both internally & externally, and analyze the competition, relevant trends and the consumersphere to deliver a unique brand positioning. We'll even conduct workshops to excite and educate your employees on the importance of your brand and how it should guide their strategic planning and day-to-day responsibilities.
​MARKETING & COMMUNICATIONS PLANNING
Marketing can be a powerful megaphone to project your brand but your message is often muffled by clutter or dulled by inappropriate media choices. You’ve heard it before. You need the right message at the right time delivered to the right consumers. Easier said than done. With expertise in messaging combined with traditional, digital, experiential and social media, we’ll devise an efficient and effective marketing strategy to drive your business from what to say...to where to say it.
​INNOVATION DEVELOPMENT
Innovation has become a buzz word du jour. But simply getting your colleagues in a room for a brainstorm probably won’t result in realistic ideas for new products, additional revenue streams or breakthrough business models. We conduct our innovation workshops with careful planning and execution including participant prep, brainstorm sessions grounded in business & brand objectives, and a rigorous evaluation & assignment process to make sure your team pursues the best ideas with urgency.
Brand Audit
Brand Positioning
Brand Workshops
Qualitative Segmentation
Focus Groups & 1:1 Interviews
Creative Development Research
Social Listening
Ethnography
Messaging Strategy
Creative Briefs
Integrated Campaign Strategy
Innovation Workshops
​CONSUMER INSIGHTS QUALITATIVE
Do you know how consumers really feel about your brand? Is your creative resonating with your target? Are you searching for deep insights to develop a revolutionary new product?
​
Our unique research techniques probe into the consumer psyche and uncover juicy nuggets of insight. These elusive "aha" moments become the springboard for great creative, product development and continual brand building. Our research is your secret weapon to sharp targeting and spot-on messaging.
WHAT WE DO
